THE WORKING LIBRARY

Good thinking.
Ready to use.

Prepare the work you want to post. Practical campaign notes, creator questions and Kizuna artwork for your next opportunity.

Explore the resources

Ivory planning booklets, a red clip, navy pencil and coloured paper tabs. — PEOPLE. PURPOSE. PERSPECTIVE.

Discover creatorsPost opportunitiesWork directly

A CLEARER START

Useful thinking.
Ready for the work.

Practical notes for discovering creators, posting a campaign and working directly together.

Hands arranging a blank campaign brief and creator task cards.

KIZUNA / WORKING NOTES

A campaign worth picking up.

Put the purpose and the creator task into one clear post.

Read the notes

Name the opportunity.

Explain the campaign, gig or content task you are putting out for creators.

Make the purpose clear.

Describe the audience and what the work should help people notice, understand or do.

Describe the work.

Set out the creator task, expected deliverables, timing and essential facts.

Build the connection directly.

When a creator takes the opportunity forward, agree the work and review points directly together.

Creator portrait prints and a vermilion focus frame.

KIZUNA / WORKING NOTES

A shortlist with a reason.

Discover people who belong in the campaign you want to post.

Read the notes

Start with the content.

Explore the creator’s themes, formats and natural voice.

Consider the community.

Look at the people and interests around the creator’s work.

Connect it to your opportunity.

Explain why this creator and this campaign could make sense together.

Prepare the direct conversation.

List the questions you want to resolve with the creator before work begins.

A regional creator explaining a programme leaflet to a young resident.

KIZUNA / WORKING NOTES

Public purpose. A clear post.

Give creators the facts, the context and the work to take on.

Read the notes

Define the public purpose.

Begin with the information need and authoritative source material.

Describe the opportunity.

Set out the campaign, the relevant community and the creator work you need.

Name the reviewers.

Your team and creator should agree who checks facts and who approves content.

Work directly. Keep it useful.

Give clear feedback and point the audience towards relevant official information or services.

Find a resource

5 resources

Hands arranging a blank campaign opportunity and deliverable cards.

TXT / CHECKLIST

Campaign brief starter

Prepare a clear opportunity for creators to discover.

Download

A regional creator recording an information explainer with an educator.

TXT / GUIDE

Public communication planner

Prepare your public campaign post and direct creator brief.

Download

A strategist reviewing a selection of creator portrait cards.

TXT / REVIEW NOTES

Creator shortlist review

Give every recommendation a reason to be there.

Download

PDF / BRAND GUIDE

The Kizuna brand guidelines

The identity, typography, colour and English/Japanese signatures.

Download

Photographic creator art prints in an ivory archival sleeve.

ZIP / PNG + SVG

The original transparent art set

Square PNG compositions and exact SVG brand marks.

Download

THE EDITORIAL COLLECTION

One identity.
Different stories.

A curated collection from the Kizuna image system. Each original PNG has a transparent background.

A regional creator explaining a public information leaflet to two community members.

Public informationTRANSPARENT PNG

A public communication lead and local video creator reviewing information cards.

Government communicationTRANSPARENT PNG

A lifestyle creator beside two creator portraits and a vermilion focus bracket.

Creator discoveryTRANSPARENT PNG

A researcher and strategist studying creator portraits through a lilac viewing frame.

Audience insightsTRANSPARENT PNG

Creatives arranging campaign story cards and a navy pen on a light wood surface.

Campaign planningTRANSPARENT PNG

A campaign analyst discussing a report folio with a colleague.

Campaign reportingTRANSPARENT PNG

Two strategists comparing campaign moodboards and creator photographs.

Category contextTRANSPARENT PNG

A creative director and strategist considering creator portraits through a red frame.

Campaign intelligenceTRANSPARENT PNG

Three colleagues collaborating around a navy laptop and paper campaign brief.

Connected teamsTRANSPARENT PNG

Brand partnershipsTRANSPARENT PNG

An agency art director, producer and colleague reviewing a creator storyboard.

Agency collaborationTRANSPARENT PNG

Three creator campaign collaborators connecting portraits and a tablet with a red ribbon.

The connected platformTRANSPARENT PNG

A creative lead and producer arranging a four-part creator storyboard.

The Kizuna methodTRANSPARENT PNG

Two creatives holding a folded paper strand that connects their hands.

A bond between peopleTRANSPARENT PNG

Three ivory planning booklets with a red clip, navy pencil and paper swatches.

Planning resourcesTRANSPARENT PNG

A partnership lead and creative discussing an open notebook.

A new conversationTRANSPARENT PNG

A regional creator and community educator recording an information explainer.

Public awarenessTRANSPARENT PNG

A travel and culture creator documenting a ceramic artisan at work.

Local cultureTRANSPARENT PNG

A FEW THINGS, CONNECTED.

Good questions.
Clear answers.

How can we use the planning notes?

Use them to prepare your campaign post, define the creator task and plan the work you will agree directly with influencers.

Where are the original images?

Download the curated editorial collection as transparent PNGs from this page. The site uses lighter WebP copies for display.

Where should we use the exact logo?

Use the outlined SVG identity assets for navigation and interface branding, following the brand guidelines.

YOUR NEXT CONNECTION STARTS HERE.

Give the next
idea direction.

キズナ

Discover.
Post. Connect.

People.
With purpose.

Good thinking.
Ready to use.