TOGETHER

Keep every move
moving together.

Your campaign. Your creators. Your conversation. Work directly with influencers who take up your opportunity and keep the work moving together.

See how it works

Three colleagues collaborating around a navy laptop and paper campaign brief. — PEOPLE. PURPOSE. PERSPECTIVE.

Your campaignYour creator connectionYour direct collaboration

THE PERSPECTIVE

A campaign moves
through people.

You post the opportunity and stay close to the work. Connect directly with your creators, agree the brief together and keep the next step clear.

An agency art director, producer and colleague reviewing a creator storyboard. — CONNECTION, CONSIDERED.絆

The campaign owner

The brand, government team, agency or organisation behind the brief.

The creator

The influencer taking on the campaign opportunity.

The direct partnership

The two sides agree the work and move it forward together.

Your campaign.
Your connection.

THE OPPORTUNITY

Your campaign.
Your connections.

Make the opportunity clear: the work you are posting, the creators it fits and the way you will work together.

Colleagues arranging shared campaign cards beside a navy laptop.

THE QUESTION THAT MATTERS

Who owns the next move?

A CLEARER NEXT MOVE.

A CAMPAIGN EXAMPLEキズナ

01The opportunity you posted

02The work you agree together

03Who owns the next move?

FIND THE OPPORTUNITY

Where does the team
need clarity?

Explore the work you could post and the creators you could work with directly.

STARTING THE WORK

A CAMPAIGN OPPORTUNITY

Make the first agreement a clear one.

Work directly with the creator to confirm the campaign purpose, deliverables and timing.

The campaign brief
The agreed creator task
The first agreed step

THE KIZUNA METHOD

Your next campaign.
Four clear moves.

Define the work. Discover your fit. Post the campaign. Work directly with the creators who take it up.

Hands arranging a blank campaign brief and creator task cards.

CAMPAIGN STEP

Define the work

A strategist reviewing a selection of creator portrait cards.

CAMPAIGN STEP

Discover your fit

A campaign owner preparing an opportunity beside a laptop and blank brief.

CAMPAIGN STEP

Post the campaign

A campaign owner and creator reviewing a camera preview and finished print together.

CAMPAIGN STEP

Work directly

THE PEOPLE BEHIND THE BRIEF

Made for people
with a purpose.

Brands, government teams, agencies and other organisations. Post your campaign and build your creator relationships directly.

A public communication lead planning a message directly with a local creator.

FOR GOVERNMENT

Public purpose.
Direct partnerships.

FOR BRANDS

Your campaign.
Your connections.

An agency producer and art director handing over a creator campaign folder.

FOR AGENCIES

Client campaigns.
Direct collaboration.

A FEW THINGS, CONNECTED.

Good questions.
Clear answers.

Who does the influencer work with?

The person or organisation posting the campaign. A creator works directly with the respective brand, government team, agency or other campaign owner.

What should we agree together?

The purpose, audience, creator task, deliverables, timing and content review responsibilities.

What is Kizuna’s role in the connection?

Kizuna is the discovery and campaign opportunity platform. You post the work, influencers discover it, and the collaboration happens directly between you.

EVERY MOVE. CONNECTED.

Keep the next
move connected.

Discover creators, post an opportunity and keep your direct collaboration moving.

FEATURE 01

Creator discovery

Explore

A lifestyle creator beside two creator portraits and a vermilion focus bracket.

FEATURE 02

Audience insights

Explore

A researcher and strategist studying creator portraits through a lilac viewing frame.

YOUR NEXT CONNECTION STARTS HERE.

Many moving parts.
One direction.

キズナ

Discover.
Post. Connect.

People.
With purpose.

Keep every move
moving together.