THE KIZUNA METHOD

One brief.
Many voices.
One direction.

Define the work. Discover your fit. Post the opportunity. Work directly with the creators who take it forward.

See how it works
A creative lead and producer arranging a four-part creator storyboard.
Kizuna in JapaneseTHE KIZUNA METHOD
PEOPLE. PURPOSE. PERSPECTIVE.
Discover creatorsPost opportunitiesWork directly
Creatives arranging campaign story cards and a navy pen on a light wood surface.

MOVE 01 / DEFINE THE WORK.

Give the opportunity a clear purpose.

Decide what you want to achieve, who the campaign should reach and what a creator would make. Turn the idea into a brief worth picking up.

The campaign objectiveThe audience to reachThe creator task
THE OUTPUTA campaign brief ready to post
A lifestyle creator beside two creator portraits and a vermilion focus bracket.

MOVE 02 / DISCOVER YOUR FIT.

Find the people who belong in the work.

Explore influencers and their content. Use the context to understand who fits the campaign you are about to post.

Relevant creator contentCommunity contextA reason to connect
THE OUTPUTCreators worth connecting with
Three colleagues collaborating around a navy laptop and paper campaign brief.

MOVE 03 / POST THE CAMPAIGN.

Put the brief out. Let creators find it.

Create a campaign opportunity for influencers to discover. Make the work, expectations and timing clear so the right people can take it forward.

Your campaign postA clear scope of workAn opportunity to discover
THE OUTPUTAn opportunity creators can discover
A campaign analyst discussing a report folio with a colleague.

MOVE 04 / WORK DIRECTLY.

Your campaign. Your working relationship.

Connect directly with the influencers taking up your campaign. Agree the deliverables, timing and review points together, then carry the work through to delivery.

The campaign ownerThe creator taking it onDirect collaboration
THE OUTPUTYour direct creator partnership

FIND THE OPPORTUNITY

What are you ready
to put out there?

Explore the work you could post and the creators you could work with directly.

A beauty creator filming a routine with an unbranded skincare bottle.
A CAMPAIGN

A CAMPAIGN OPPORTUNITY

Put the full idea into motion.

Post a campaign opportunity with a purpose, an audience and a clear creative direction. Work directly with the influencers who take it up.

  • Your campaign objective
  • The creator work
  • Direct collaboration

THE PEOPLE BEHIND THE BRIEF

Made for people
with a purpose.

Brands, government teams, agencies and other organisations. Post your campaign and build your creator relationships directly.

A public communication lead planning a message directly with a local creator.
FOR GOVERNMENT

Public purpose.
Direct partnerships.

A brand founder and creator styling a product for a campaign.
FOR BRANDS

Your campaign.
Your connections.

An agency producer and art director handing over a creator campaign folder.
FOR AGENCIES

Client campaigns.
Direct collaboration.

A FEW THINGS, CONNECTED.

Good questions.
Clear answers.

Does discovery lead to a campaign?

Yes. Explore influencers first, then create and post a campaign opportunity for relevant creators to discover.

What happens after influencers take up the opportunity?

The campaign owner and the creator work directly together. They agree the scope, creative direction, deliverables and next steps.

Does the same flow work for government and agencies?

Yes. The organisation posting the campaign owns the direct working relationship, whether it is a brand, government team, agency or another entity.

YOUR NEXT CONNECTION STARTS HERE.

Give your next
move direction.

MAKE THE FIRST MOVE.

Map your next
creator campaign.

Prepare the brief for your campaign opportunity. Copy or download it, then use it when creating your campaign post.