CONTEXT
Read the creator activity around you. Bring a sharper point of view to the campaign you post and the partnerships you build directly.
CONTEXTTHE PERSPECTIVE
Look at the voices, stories and formats appearing in your category. Use that perspective to create a campaign opportunity with a clear point of view.
Which creators and communities are active in your category?
Which themes and formats keep appearing?
What work could you post with a different point of view?
Your campaign.THE OPPORTUNITY
Make the opportunity clear: the work you are posting, the creators it fits and the way you will work together.
CONNECTED BY DESIGNTHE QUESTION THAT MATTERS
FIND THE OPPORTUNITY
Explore the work you could post and the creators you could work with directly.
A CAMPAIGN OPPORTUNITY
Explore the voices appearing in the category. Use the context to discover relevant influencers for your own campaign.
A CAMPAIGN OPPORTUNITY
Read recurring messages and formats, then shape a distinct opportunity for creators to discover.
A CAMPAIGN OPPORTUNITY
Define the audience, creator task and story. Put the work out there, then build the partnership directly.
THE KIZUNA METHOD
Define the work. Discover your fit. Post the campaign. Work directly with the creators who take it up.
THE PEOPLE BEHIND THE BRIEF
Brands, government teams, agencies and other organisations. Post your campaign and build your creator relationships directly.
A FEW THINGS, CONNECTED.
It gives you perspective on relevant voices and content patterns before you define your own creator opportunity.
Create and post your campaign. Influencers can discover the work, and you can collaborate directly with those who take it forward.
Observed content and partnerships provide context. They do not, on their own, explain another organisation’s objectives or results.
EVERY MOVE. CONNECTED.
Discover creators, post an opportunity and keep your direct collaboration moving.
YOUR NEXT CONNECTION STARTS HERE.
