AGENCY TEAMS

Run the room.
Connect the work.

Discover influencers for your clients. Post the campaign brief. Work directly with creators who take on the opportunity.

See how it works

An agency art director, producer and colleague reviewing a creator storyboard. — PEOPLE. PURPOSE. PERSPECTIVE.

Your client campaignsYour creator connectionsDirect collaboration

THE PERSPECTIVE

Different people.
A shared direction.

Your agency is the campaign owner. Discover relevant influencers, put the client brief out and keep the creator relationship in your own hands.

A client strategist, producer and content creator agreeing a campaign handover. — CONNECTION, CONSIDERED.絆

For the client

A clear campaign objective and creator opportunity.

For the creator

A specific brief from the agency they will work with.

For your team

A direct relationship from the first agreement to delivery.

Your campaign.
Your connection.

THE OPPORTUNITY

Keep the thinking
with the handover.

Make the opportunity clear: the work you are posting, the creators it fits and the way you will work together.

Colleagues arranging shared campaign cards beside a navy laptop.

THE QUESTION THAT MATTERS

Who will your team work with?

A CLEARER NEXT MOVE.

A CAMPAIGN EXAMPLEキズナ

01The client campaign

02The creator task

03Who will your team work with?

FIND THE OPPORTUNITY

Which conversation
needs a clearer brief?

Explore the work you could post and the creators you could work with directly.

Three creator campaign collaborators connecting portraits and a tablet with a red ribbon. — THE CLIENT CONVERSATION

A CAMPAIGN OPPORTUNITY

Give the recommendation a next move.

Discover relevant influencers and turn the client objective into a campaign opportunity your agency can post.

The client objective
Your creator shortlist
The campaign to post

THE KIZUNA METHOD

Your next campaign.
Four clear moves.

Define the work. Discover your fit. Post the campaign. Work directly with the creators who take it up.

Hands arranging a blank campaign brief and creator task cards.

CAMPAIGN STEP

Define the work

A strategist reviewing a selection of creator portrait cards.

CAMPAIGN STEP

Discover your fit

A campaign owner preparing an opportunity beside a laptop and blank brief.

CAMPAIGN STEP

Post the campaign

A campaign owner and creator reviewing a camera preview and finished print together.

CAMPAIGN STEP

Work directly

THE PEOPLE BEHIND THE BRIEF

Made for people
with a purpose.

Brands, government teams, agencies and other organisations. Post your campaign and build your creator relationships directly.

A public communication lead planning a message directly with a local creator.

FOR GOVERNMENT

Public purpose.
Direct partnerships.

FOR BRANDS

Your campaign.
Your connections.

An agency producer and art director handing over a creator campaign folder.

FOR AGENCIES

Client campaigns.
Direct collaboration.

A FEW THINGS, CONNECTED.

Good questions.
Clear answers.

Can an agency post campaigns for its clients?

Yes. Your agency can discover influencers, create campaign opportunities and post the client work for creators to discover.

Who does the influencer work with?

The agency posting the campaign. Your team owns the direct creator relationship and agrees the work with them.

What should an agency include in a campaign post?

The client context, campaign objective, audience, creator task, deliverables, timing and review responsibilities.

EVERY MOVE. CONNECTED.

The right people.
The whole picture.

Explore the work behind stronger creator partnerships.

FEATURE 01

Creator discovery

Explore

A lifestyle creator beside two creator portraits and a vermilion focus bracket.

FEATURE 02

Audience insights

Explore

A researcher and strategist studying creator portraits through a lilac viewing frame.

YOUR NEXT CONNECTION STARTS HERE.

Make the next
handover matter.

キズナ

Discover.
Post. Connect.

People.
With purpose.

Run the room.
Connect the work.