PLANNING

Put the brief out.
Bring creators in.

Your idea needs a place to meet its creators. Create a campaign, post the work and let influencers discover the opportunity.

See how it works
Creatives arranging campaign story cards and a navy pen on a light wood surface.
Kizuna in JapanesePLANNING
PEOPLE. PURPOSE. PERSPECTIVE.
Your campaign postWork creators discoverDirect collaboration

THE PERSPECTIVE

You set the brief.
Creators see the work.

A campaign, a creator gig or a specific content task. Put the opportunity into a clear post so influencers can see the work and connect directly with you.

A creative lead and producer arranging a four-part creator storyboard.
CONNECTION, CONSIDERED.
01

The opportunity

Explain the campaign and the work a creator would take on.

02

The expectations

Make the audience, deliverables and timing clear.

03

The direct connection

Work with the influencers who pick up your opportunity.

Your campaign.
Your connection.

THE OPPORTUNITY

One clear post.
Room for good work.

Make the opportunity clear: the work you are posting, the creators it fits and the way you will work together.

YOUR CAMPAIGN OPPORTUNITYHands arranging a blank campaign opportunity and deliverable cards.
Kizuna in JapaneseCONNECTED BY DESIGN

THE QUESTION THAT MATTERS

Why should they pick it up?

A CLEARER NEXT MOVE.
A CAMPAIGN EXAMPLE
01What is the campaign?
02What should the creator make?
03Why should they pick it up?

FIND THE OPPORTUNITY

What work are you
putting out there?

Explore the work you could post and the creators you could work with directly.

A beauty creator filming a routine with an unbranded skincare bottle.
THE CAMPAIGN

A CAMPAIGN OPPORTUNITY

Give the opportunity a clear purpose.

Describe the objective, audience and central idea. Make it easy for an influencer to understand what the campaign is asking them to do.

  • A clear objective
  • The people to reach
  • The campaign idea

THE KIZUNA METHOD

Your next campaign.
Four clear moves.

Define the work. Discover your fit. Post the campaign. Work directly with the creators who take it up.

Hands arranging a blank campaign brief and creator task cards.
CAMPAIGN STEP

Define the work

A strategist reviewing a selection of creator portrait cards.
CAMPAIGN STEP

Discover your fit

A campaign owner preparing an opportunity beside a laptop and blank brief.
CAMPAIGN STEP

Post the campaign

A campaign owner and creator reviewing a camera preview and finished print together.
CAMPAIGN STEP

Work directly

THE PEOPLE BEHIND THE BRIEF

Made for people
with a purpose.

Brands, government teams, agencies and other organisations. Post your campaign and build your creator relationships directly.

A public communication lead planning a message directly with a local creator.
FOR GOVERNMENT

Public purpose.
Direct partnerships.

A brand founder and creator styling a product for a campaign.
FOR BRANDS

Your campaign.
Your connections.

An agency producer and art director handing over a creator campaign folder.
FOR AGENCIES

Client campaigns.
Direct collaboration.

A FEW THINGS, CONNECTED.

Good questions.
Clear answers.

What can I post on Kizuna?

Create a campaign opportunity around the creator work you need, from a single content task or gig to a wider influencer campaign. Make the purpose and expectations clear.

What happens after a campaign is posted?

Influencers can discover the opportunity and take it up. You work directly with the creators involved to agree the brief, deliverables and next steps.

Can government teams and agencies post campaigns?

Yes. Brands, government teams, agencies and other organisations can post their own campaign opportunities and work directly with influencers.

EVERY MOVE. CONNECTED.

Keep the next
move connected.

Discover creators, post an opportunity and keep your direct collaboration moving.

FEATURE 04

Campaign reporting

Explore
A campaign analyst discussing a report folio with a colleague.

FEATURE 05

Competitor intelligence

Explore
Two strategists comparing campaign moodboards and creator photographs.

YOUR NEXT CONNECTION STARTS HERE.

Post the work.
Start a connection.

MAKE THE FIRST MOVE.

Map your next
creator campaign.

Prepare the brief for your campaign opportunity. Copy or download it, then use it when creating your campaign post.