YOUR NEXT CONNECTION

Make the next
move matter.

Prepare the campaign opportunity you want influencers to discover. Start with a clear brief for the creators you will work with directly.

Prepare your brief
A partnership lead and creative discussing an open notebook.
Kizuna in JapaneseYOUR NEXT CONNECTION
PEOPLE. PURPOSE. PERSPECTIVE.
Discover creatorsPost opportunitiesWork directly

START WITH YOUR TEAM

Different work.
A clear first move.

Choose your team. Prepare a campaign brief that makes the opportunity, audience and creator task clear.

YOUR STARTING POINT

Public purpose.
Real connection.

Post a public campaign and work directly with the creators who take it forward.

Prepare your campaign post. Copy or download the brief for the opportunity you will publish on the platform.

THE PERSPECTIVE

A useful conversation
starts with context.

A clear campaign post helps influencers understand the opportunity. Define the purpose, the people to reach and the work you will agree directly with your creators.

Creatives arranging campaign story cards and a navy pen on a light wood surface.
CONNECTION, CONSIDERED.
01

Your organisation

The campaign owner a creator will work with directly.

02

Your opportunity

The campaign, gig or content task you want to post.

03

Your creator brief

The purpose, deliverables and essential context.

Your campaign.
Your connection.

THE KIZUNA METHOD

Your next campaign.
Four clear moves.

Define the work. Discover your fit. Post the campaign. Work directly with the creators who take it up.

Hands arranging a blank campaign brief and creator task cards.
CAMPAIGN STEP

Define the work

A strategist reviewing a selection of creator portrait cards.
CAMPAIGN STEP

Discover your fit

A campaign owner preparing an opportunity beside a laptop and blank brief.
CAMPAIGN STEP

Post the campaign

A campaign owner and creator reviewing a camera preview and finished print together.
CAMPAIGN STEP

Work directly

THE PEOPLE BEHIND THE BRIEF

Made for people
with a purpose.

Brands, government teams, agencies and other organisations. Post your campaign and build your creator relationships directly.

A FEW THINGS, CONNECTED.

Good questions.
Clear answers.

What does this brief exercise create?

A short outline for your campaign opportunity, including your organisation, objective, audience and idea. Copy or download it to use when creating your campaign post.

Who will the influencers work with?

Your organisation. The brand, government team, agency or other entity posting the opportunity works directly with the creator.

What should the campaign post make clear?

The purpose, audience, creator task, expected deliverables, timing and essential context. Agree the final scope and review points directly with the creators taking it up.

YOUR NEXT CONNECTION STARTS HERE.

Your next move.
Starts here.

MAKE THE FIRST MOVE.

Map your next
creator campaign.

Prepare the brief for your campaign opportunity. Copy or download it, then use it when creating your campaign post.