INSIGHTS

Read the room.
Then make your move.

Find the right people for the work. Use creator and audience context to shape your campaign post and the partnerships you build directly.

See how it works
A researcher and strategist studying creator portraits through a lilac viewing frame.
Kizuna in JapaneseINSIGHTS
PEOPLE. PURPOSE. PERSPECTIVE.
Creator contextCampaign relevanceDirect partnerships

THE PERSPECTIVE

An audience.
In context.

Understand what brings people to a creator’s content. Use that context to shape an opportunity worth posting and a partnership with a clear fit.

A creative director and strategist considering creator portraits through a red frame.
CONNECTION, CONSIDERED.
01

Look at the work

The topics and formats people return for.

02

Connect it to the campaign

The audience and message your opportunity needs.

03

Make the first conversation count

Bring useful context to the creator you work with directly.

Your campaign.
Your connection.

THE OPPORTUNITY

Look beyond
the first impression.

Make the opportunity clear: the work you are posting, the creators it fits and the way you will work together.

AUDIENCE PERSPECTIVECreator contact sheets, a viewing loupe and translucent lilac paper.
Kizuna in JapaneseCONNECTED BY DESIGN

THE QUESTION THAT MATTERS

What makes this opportunity relevant?

A CLEARER NEXT MOVE.
A CAMPAIGN EXAMPLE
01Who should the work reach?
02Which creators belong?
03What makes this opportunity relevant?

FIND THE OPPORTUNITY

Which question
changes the choice?

Explore the work you could post and the creators you could work with directly.

A food creator styling and filming a snack and iced drink.
CONTENT RELEVANCE

A CAMPAIGN OPPORTUNITY

Start with the reason people watch.

Explore a creator’s themes and natural voice. Use what you learn to describe a campaign they can recognise as a good fit.

  • Recurring themes
  • A relevant campaign idea
  • A brief worth picking up

THE KIZUNA METHOD

Your next campaign.
Four clear moves.

Define the work. Discover your fit. Post the campaign. Work directly with the creators who take it up.

Hands arranging a blank campaign brief and creator task cards.
CAMPAIGN STEP

Define the work

A strategist reviewing a selection of creator portrait cards.
CAMPAIGN STEP

Discover your fit

A campaign owner preparing an opportunity beside a laptop and blank brief.
CAMPAIGN STEP

Post the campaign

A campaign owner and creator reviewing a camera preview and finished print together.
CAMPAIGN STEP

Work directly

THE PEOPLE BEHIND THE BRIEF

Made for people
with a purpose.

Brands, government teams, agencies and other organisations. Post your campaign and build your creator relationships directly.

A public communication lead planning a message directly with a local creator.
FOR GOVERNMENT

Public purpose.
Direct partnerships.

A brand founder and creator styling a product for a campaign.
FOR BRANDS

Your campaign.
Your connections.

An agency producer and art director handing over a creator campaign folder.
FOR AGENCIES

Client campaigns.
Direct collaboration.

A FEW THINGS, CONNECTED.

Good questions.
Clear answers.

Where should an audience review start?

Start with the people your campaign should reach. Explore creator content and community context to understand where the opportunity could fit.

How does this connect to posting a campaign?

Use the context to describe your audience, message and creative direction. A specific campaign post helps influencers understand the work before taking it up.

Who owns the creator relationship?

You do. The organisation posting the campaign works directly with the influencers who take it forward.

EVERY MOVE. CONNECTED.

Keep the next
move connected.

Discover creators, post an opportunity and keep your direct collaboration moving.

FEATURE 03

Campaign posting

Explore
Creatives arranging campaign story cards and a navy pen on a light wood surface.

FEATURE 04

Campaign reporting

Explore
A campaign analyst discussing a report folio with a colleague.

YOUR NEXT CONNECTION STARTS HERE.

A clearer view.
A stronger choice.

MAKE THE FIRST MOVE.

Map your next
creator campaign.

Prepare the brief for your campaign opportunity. Copy or download it, then use it when creating your campaign post.