PUBLIC PURPOSE

Public information.
Made human.

Discover relevant influencers. Post your public communication campaign. Work directly with the creators who bring the message to their communities.

See how it works

A public communication lead and local video creator reviewing information cards. — PEOPLE. PURPOSE. PERSPECTIVE.

Your public briefRelevant creatorsDirect collaboration

THE PERSPECTIVE

Make the message
matter to people.

Your department posts the campaign opportunity. Creators discover the brief, and you work directly with those who take it up to make public information useful.

A regional creator explaining a public information leaflet to two community members. — CONNECTION, CONSIDERED.絆

Your public purpose

Set the information need, audience and essential facts.

Your creator connection

Let influencers discover work relevant to their communities.

Your direct collaboration

Agree the story, deliverables and reviews with your creators.

Your campaign.
Your connection.

DIFFERENT NEEDS. A SHARED PURPOSE.

Make it clear.
Make it useful.

Post work around your public purpose. Collaborate directly with creators who can make the information useful.

A regional creator explaining a programme leaflet to a young resident.

01 / PUBLIC COMMUNICATION

Public programmes

Post a programme explainer for relevant creators.

A regional creator and community educator recording an information explainer.

02 / PUBLIC COMMUNICATION

Health awareness

Post the awareness brief. Work directly with creators.

A travel and culture creator documenting a ceramic artisan at work.

03 / PUBLIC COMMUNICATION

Tourism & culture

Create a culture campaign. Connect with local voices.

A learner demonstrating a ceramic skill while a local creator films.

04 / PUBLIC COMMUNICATION

Skills & education

Put a skills campaign out for creators to discover.

FIND THE OPPORTUNITY

A clear message.
A useful next step.

Explore the work you could post and the creators you could work with directly.

A regional creator recording an information explainer with an educator. — PUBLIC PROGRAMMES

A CAMPAIGN OPPORTUNITY

Post the brief. Explain the programme.

Create an opportunity around the information people need. Work directly with creators on clear explainers and useful official next steps.

Authoritative source material
A clear creator task
Direct content review

PLAN FOR UNDERSTANDING

Local context.
Clear information.

Your team posts the opportunity and works directly with the creator. Keep source material, language and content review clear from the start.

Plain wordingUseful formatsAccessible information

THE PUBLIC COMMUNICATION BRIEF

01The source

Authoritative material and essential facts.

02The story

A relevant voice, language and creative format.

03The review

Named reviewers and content approval.

THE KIZUNA METHOD

Your next campaign.
Four clear moves.

Define the work. Discover your fit. Post the campaign. Work directly with the creators who take it up.

Hands arranging a blank campaign brief and creator task cards.

CAMPAIGN STEP

Define the work

A strategist reviewing a selection of creator portrait cards.

CAMPAIGN STEP

Discover your fit

A campaign owner preparing an opportunity beside a laptop and blank brief.

CAMPAIGN STEP

Post the campaign

A campaign owner and creator reviewing a camera preview and finished print together.

CAMPAIGN STEP

Work directly

THE PEOPLE BEHIND THE BRIEF

People. Purpose.
Public understanding.

Brands, government teams, agencies and other organisations. Post your campaign and build your creator relationships directly.

A public communication lead planning a message directly with a local creator.

FOR GOVERNMENT

Public purpose.
Direct partnerships.

FOR BRANDS

Your campaign.
Your connections.

An agency producer and art director handing over a creator campaign folder.

FOR AGENCIES

Client campaigns.
Direct collaboration.

A FEW THINGS, CONNECTED.

Good questions.
Clear answers.

Can a government team post its own campaign?

Yes. Government departments and public institutions can discover influencers, create campaign opportunities and post the work for creators to discover.

Who works with the influencer?

Your team does. The influencer works directly with the government department or institution posting the campaign.

Which kinds of work can we post?

Public programme explainers, awareness communication, tourism and cultural stories, and creator work around skills or education initiatives.

Who owns facts and content review?

Your team and the creator agree the review responsibilities directly. Begin with authoritative source material, clear language and named content approval.

YOUR NEXT CONNECTION STARTS HERE.

Public purpose.
Real connection.

キズナ

Discover.
Post. Connect.

People.
With purpose.

Public information.
Made human.