INTELLIGENCE
Ask who fits, what to post and why it should matter. Turn creator context into a campaign opportunity and a direct working relationship.
INTELLIGENCETHE PERSPECTIVE
A better question should move the work forward. Use creator and campaign context to decide what opportunity to post and who you want to work with directly.
Explore creators in the context of your campaign.
Turn the idea into a clear opportunity.
Work directly with the creators who take it up.
Your campaign.THE OPPORTUNITY
Make the opportunity clear: the work you are posting, the creators it fits and the way you will work together.
CONNECTED BY DESIGNTHE QUESTION THAT MATTERS
FIND THE OPPORTUNITY
Explore the work you could post and the creators you could work with directly.
A CAMPAIGN OPPORTUNITY
Compare creator content and community context with your campaign purpose before building a direct partnership.
A CAMPAIGN OPPORTUNITY
Give influencers a clear view of the purpose, the audience and the work they could take on.
A CAMPAIGN OPPORTUNITY
Review your campaign and creator collaboration, then use what you learned to sharpen the next opportunity.
THE KIZUNA METHOD
Define the work. Discover your fit. Post the campaign. Work directly with the creators who take it up.
THE PEOPLE BEHIND THE BRIEF
Brands, government teams, agencies and other organisations. Post your campaign and build your creator relationships directly.
A FEW THINGS, CONNECTED.
To practical choices: the creators to discover, the opportunity to post and the brief you will work on directly together.
The campaign owner and the creator. Kizuna gives the opportunity a place to be discovered; the working relationship is direct.
Yes. Use the context to sharpen the objective, audience and creator task before publishing your opportunity.
EVERY MOVE. CONNECTED.
Discover creators, post an opportunity and keep your direct collaboration moving.
YOUR NEXT CONNECTION STARTS HERE.
