BRAND RELEVANCE

Make relevance
your advantage.

Discover influencers. Post your brand campaign. Work directly with the creators who pick up your brief.

See how it works

BRAND RELEVANCE

PEOPLE. PURPOSE. PERSPECTIVE.

Discover your creatorsPost your campaignOwn the relationship

THE PERSPECTIVE

A good partnership
belongs in the story.

From a product launch to a single creator gig, your team posts the opportunity and owns the relationship. Find the fit, put the brief out and make the work together.

CONNECTION, CONSIDERED.絆

Find your people

Explore influencers whose work fits your brand.

Post the opportunity

Give the campaign a clear purpose and creator task.

Work directly

Build the partnership with the creators taking it forward.

Your campaign.
Your connection.

THE OPPORTUNITY

From a product
to a point of view.

Make the opportunity clear: the work you are posting, the creators it fits and the way you will work together.

Hands arranging a blank campaign opportunity and deliverable cards.

THE QUESTION THAT MATTERS

Why should this creator take it on?

A CLEARER NEXT MOVE.

A CAMPAIGN EXAMPLEキズナ

01The audience you want to reach

02The work you want to post

03Why should this creator take it on?

FIND THE OPPORTUNITY

What is the next
brand move?

Explore the work you could post and the creators you could work with directly.

A beauty creator filming a routine with an unbranded skincare bottle. — LAUNCH SOMETHING NEW

A CAMPAIGN OPPORTUNITY

Put your launch in the right hands.

Post a launch campaign with the product context and the work to make. Collaborate directly with influencers who take up the opportunity.

Relevant creator content
A clear launch task
Your direct partnership

THE KIZUNA METHOD

Your next campaign.
Four clear moves.

Define the work. Discover your fit. Post the campaign. Work directly with the creators who take it up.

Hands arranging a blank campaign brief and creator task cards.

CAMPAIGN STEP

Define the work

A strategist reviewing a selection of creator portrait cards.

CAMPAIGN STEP

Discover your fit

A campaign owner preparing an opportunity beside a laptop and blank brief.

CAMPAIGN STEP

Post the campaign

A campaign owner and creator reviewing a camera preview and finished print together.

CAMPAIGN STEP

Work directly

THE PEOPLE BEHIND THE BRIEF

Made for people
with a purpose.

Brands, government teams, agencies and other organisations. Post your campaign and build your creator relationships directly.

A public communication lead planning a message directly with a local creator.

FOR GOVERNMENT

Public purpose.
Direct partnerships.

FOR BRANDS

Your campaign.
Your connections.

An agency producer and art director handing over a creator campaign folder.

FOR AGENCIES

Client campaigns.
Direct collaboration.

A FEW THINGS, CONNECTED.

Good questions.
Clear answers.

How does a brand use Kizuna?

Discover influencers, create a campaign opportunity and post the work. Influencers can find the campaign and work directly with your team.

Who owns the creator relationship?

Your brand does. You agree the brief, deliverables and next steps directly with the influencers taking on the campaign.

Can we post a smaller creator task?

Yes. Make the opportunity as specific as the work requires, from a single content gig to a wider campaign.

EVERY MOVE. CONNECTED.

The right people.
The whole picture.

Explore the work behind stronger creator partnerships.

FEATURE 01

Creator discovery

Explore

A lifestyle creator beside two creator portraits and a vermilion focus bracket.

FEATURE 02

Audience insights

Explore

A researcher and strategist studying creator portraits through a lilac viewing frame.

YOUR NEXT CONNECTION STARTS HERE.

Build the next
brand connection.

キズナ

Discover.
Post. Connect.

People.
With purpose.

Make relevance
your advantage.