THE KIZUNA NETWORK / PUBLIC COMMUNICATION PLANNER
PUBLIC PURPOSE: Define the public information need in plain language.
SOURCE MATERIAL: Identify the responsible department and authoritative source documents.
ESSENTIAL FACTS: Confirm programme details, eligibility wording, dates and official next steps where relevant.
ACCESSIBILITY: Consider language, plain wording, captions and understandable formats.
CAMPAIGN POST: Describe the opportunity, relevant community and creator task clearly.
LOCAL CONTEXT: Explain why the voice and format suit the information need.
CONTENT REVIEW: Agree who checks facts and who approves the final communication.
RESPONSIBILITIES: Record the programme owner, communication lead and creator contact.
RESPONSE: Agree how to review the published work and useful audience feedback.
DIRECT COLLABORATION: The government team posting the campaign works directly with the creator.
HANDOVER: Keep the final brief, approved material and campaign learning together.
This is a planning checklist. Follow your organisation's applicable review requirements.