REPORTING
From the campaign you post to the work creators deliver. Keep the brief, the outputs and the response connected through your direct collaboration.
REPORTINGTHE PERSPECTIVE
Return to the campaign you posted and the work you agreed directly with your creators. Review what went live, how people responded and what the next opportunity should build on.
The purpose and work in your original opportunity.
The content you agreed with the creator.
What the next campaign post should build on.
Your campaign.THE OPPORTUNITY
Make the opportunity clear: the work you are posting, the creators it fits and the way you will work together.
CONNECTED BY DESIGNTHE QUESTION THAT MATTERS
FIND THE OPPORTUNITY
Explore the work you could post and the creators you could work with directly.
A CAMPAIGN OPPORTUNITY
Review published content against the brief and deliverables agreed directly between the campaign owner and creator.
A CAMPAIGN OPPORTUNITY
Bring relevant measures and audience feedback into your direct campaign review with the creator.
A CAMPAIGN OPPORTUNITY
Use the learning to improve your next campaign post, creator choice and creative direction.
THE KIZUNA METHOD
Define the work. Discover your fit. Post the campaign. Work directly with the creators who take it up.
THE PEOPLE BEHIND THE BRIEF
Brands, government teams, agencies and other organisations. Post your campaign and build your creator relationships directly.
A FEW THINGS, CONNECTED.
The campaign owner and the creator working on it agree the scope, content and review points directly.
Include the objective and useful measures in your campaign brief, then discuss them directly with the creators taking on the work.
Use it to shape the next campaign you post: the creator fit, the work to make and the outcome you want to understand.
EVERY MOVE. CONNECTED.
Discover creators, post an opportunity and keep your direct collaboration moving.
YOUR NEXT CONNECTION STARTS HERE.
