THE KIZUNA NETWORK / CAMPAIGN BRIEF STARTER
1. PURPOSE: What should this campaign help people notice, understand or do?
2. PEOPLE: Who is the communication for? What context and language matter?
3. MESSAGE: Write the central idea in one clear sentence.
4. CREATOR FIT: Why would this creator and their community care?
5. CREATIVE DIRECTION: What must stay accurate? Where is the creative room?
6. THE WORK: Describe the creator task, formats, deliverables and timing in your campaign post.
7. RESPONSIBILITIES: Name the owners and content review steps.
8. REVIEW: Agree useful measures before the campaign begins.
9. NEXT MOVE: Post the campaign opportunity. Work directly with the creators who take it up.